A non-profit client of mine phoned in their order last Friday that will help them to recognize support staff during Administrative Professionals’ Day, April 27. I couldn’t believe that it is that time of year again when the weather starts to perk up and companies start thinking about how to get the most out of the upcoming holiday. Why should managers care about boosting loyalty by celebrating Administrative Professionals’ Day? There are three main ways that recognizing and rewarding loyalty during Administrative Professionals’ Day can improve your organization.
Employee Loyalty’s Impact on Customer Loyalty
Often administrative professionals and support staff are the first point of contact for an organization. They way that these people treat customers has a profound impact on the customer experiences. Last year a survey found only forty-five percent of employees were satisfied with their jobs. Employee appreciation gifts can go a long way in helping staff members to feel recognized and valued for their contributions. In turn, your customers will receive better service and will be more likely to continue making purchases.
Providing employee rewards during Administrative Professionals’ Day is also a good PR move. I know that when I find out an organization treats its workers well and recognizes accomplishments and successes, I am more likely to continue my patronage. Many people share this belief of supporting companies that recognize and reward loyalty.
Employee Engagement
An IncentiveCentral.org white paper warns companies about the dangers of disengaged employees. Employee disengagement, according to the paper, is estimated to cost as much as three hundred and fifty billion dollars per year due to lost productivity, accidents, theft and high employee turnover. By giving your administrative professionals and support staff employee gifts during this national holiday, you can actively combat disengagement and work towards boosting employee loyalty over time.
Employee engagement can have an immense impact on your bottom line. When companies have engaged employees, they are able to more than double their stock prices over companies with fewer engaged employees.
Employee Retention’s Effect on Profitability
A Focus.com article on why managers should care about employee loyalty reveals, “spending 10 percent of a company's revenue on capital improvements increased productivity by 3.9 percent. But investing that same amount in developing the employee capital more than doubles that amount, to a whopping 8.5 percent.”
It is amazing what investing in employee loyalty can do to improve customer loyalty, employee engagement and overall profitability. How will you celebrate Administrative Professionals’ Day?
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