I recently read an article by John Friedman, director, Public Relations for Sodexo, discussing how much employees contribute to the company’s makeup. Most companies know that their employees are important, but do they truly understand their value? When recognition is provided, does it fit the individual or their unique contribution?
This statement from the article rings true and invites me to ask: Are you showing your employees the recognition they really deserve?
Employers need to recognize that there is no such thing as ‘our’ employee. Rather, it is ‘their’ company because as a collective group, it is they that make up and create the company. It is the employees who define the culture by their actions and words, rather than any edict or value statement posted on the wall.
The economic downturn has required those who are employed to give more than ever. Each individual is required to pull from all areas of strength and talent to keep the company going. I think many people are driven to succeed on a personal level, but each one of us would also like to be recognized for the hard work and effort we bring to work each day.
An excellent way for companies to show their appreciation for the all the effort and contribution is to put together an employee recognition program that is as flexible and unique as the individuals it serves.
• Create a program that offers multiple forms of recognition. (meeting company values, offering insight, creative feedback, peer recognition, job well done, on the spot, etc.) Your employees don’t all contribute in one way, so why have one way to recognize them?
• We’ve all heard the phrase “there’s someone for everyone”. Well, there is also a reward for everyone. What motivates Harry might not motivate Sally. Make sure your employee awards offer variety that will appeal to many types of people.
• Don’t let the program get stale. Keep communications, contests, promotions and forms of healthy competition fresh. It’s important to keep core values, but don’t be afraid to be fun and creative. See our ideas for Total Recognition Programs.
• Lastly, ensure the reward fits the activity. Some activities may only deserve a simple thank you, while others have a much bigger impact on the company’s bottom line. Determine your budget and weigh activities accordingly in order to establish a successful reward and recognition program.
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